Jiiva is an Indian film actor who predominantly appears in Tamil films. Son of film producer R. B. Choudary, he started his career as a child actor in his father's films in 1996. He performed his first lead role in the 2003 romantic film Aasai Aasaiyai, before starring in Raam (2005), for which he won the Best Actor Award at the Cyprus International Film Festival. In his subsequent films, he has taken on roles of various types such as a stuntman in Dishyum (2006), a slum dweller in E (2006) and a psychopath in Kattradhu Thamizh (2007).

On 21 November 2007, Jiiva married his childhood friend Supriya in New Delhi.[27] Supriya is a MBA graduate and an interior designer by profession. The two first met in 1994 when he was studying in a school in T Nagar.[28] They have a son named Sparsh born in 2010.