Heartbreak forever changed the fate of the young and humble José Alfredo. Years later, he became the Lord Alfredo, a successful owner of a jewelry empire and a man obsessed with power. Temperamental and cunning, he tries to balance his turbulent marriage, an extramarital love affair, and the dispute between his children over succession in his business. One day, however, the unexpected appearance of a possible daughter, of whom he was unaware, causes upheaval in his life and takes his familial conflicts to a whole new level.