Many great men come from humble beginnings. During the end of the tumultuous Chosun Dynasty, Chun Bong Sam is a poor peddler who inherits a run-down inn. Through hard work and perseverance against a corrupt bureaucracy, Bong Sam achieves great success and becomes a powerful merchant. Can he help shape the way that industry and business should be done in the emerging modern era? It is based on the novel “Gaekju” by Kim Joo Young.