The co-founder of the highly successful indie studio, Cloud Ten Pictures, Lalonde captured the attention of Hollywood and the business community with his avant-garde approach to the marketing and promotion of his movies.

One of his most notable strategies was a reverse tactic by which Cloud Ten released the mega-hit Left Behind (2000) on video three months before it's theatrical release. The film, featuring Growing Pains star 'Kirk Cameron', sold over 3 million copies, becoming the number one selling video in America in November of 2000. It won the Video Software Dealers Association's (VSDA) "Best Selling Title of the Year from an Independent Studio" and "Sell-through Title of the Year by an Independent Studio."