Shad Gregory Moss (born March 9, 1987) is an American rapper and actor. As Lil' Bow Wow, Moss made his rap debut with Beware of Dog in 2000 at the age of 13. He followed with Doggy Bag in 2002 and became Bow Wow.

He made his first movie appearance in All About the Benjamins, in 2002 as a cameo. In the same year, Bow Wow made his debut as the lead role in, Like Mike. He later began to undertake lead roles in movies such as Johnson Family Vacation in 2004, and Roll Bounce, in 2005. He played as a supporting role in the film, The Fast and the Furious: Tokyo Drift in 2006.