Luz Elena Ruiz Bejarano (born November 30, 1936), more commonly known by her stage name Lucha Villa, is a Mexican singer and actress.

She appeared in several films during the 1950s and early 1960s, received her first starring role in El gallo de oro (1965), and starred in Me cansé de rogarle, a musical with Jiménez and recording star Marco Antonio Muñiz. She has appeared in some fifty films and won an Ariel Award for Best Actress (the Mexican equivalent of the Oscar) for Mecánica nacional (1973).