Jesse Gregory James (born April 19, 1969) is an American entrepreneur, automotive mechanic, reality television personality, actor, writer, producer, director, and was a custom motorcycle manufacturer. He is the founder of West Coast Choppers, former partner of Austin Speed Shop and current CEO of Jesse James Firearms Unlimited, both based in Austin, Texas.

He was the host of the reality TV shows Jesse James Is a Dead Man on Spike TV, host of Jesse James: Monster Garage and the focus of the documentary Motorcycle Mania, both on the Discovery Channel. He also appeared in the 2004 skateboarding video game Tony Hawk's Underground 2.