Chris Robinson is a film director working mostly with music videos and commercials. He has directed commercials for brands such as iPod, Coca Cola and Verizon and music videos for songs like "Fallin'" and "You Don't Know My Name" by Alicia Keys, "Roc Boys" by Jay-Z, the grammy nominated video for "One Mic" by Nas, and "Bonnie & Clyde '03" by Jay-Z featuring Beyoncé Knowles.

He is also known for the creation of the concept "Boost Mobile" ad campaigns featuring rap superstars such as Kanye West, Ludacris, The Game, Eve, and others.