James Lye (Chinese: 赖兴祥; pinyin: Lài Xìngxiáng, born 17 June 1969), born Lai Hing Cheung, is a former MediaCorp Singaporean television and Raintree Pictures movie actor. Lye first entered the entertainment industry during the 1990s with the former Television Corporation of Singapore and has starred in both English and Chinese shows. He left the industry after a brief acting career and is currently working as a Cluster Head with Citibank in Singapore.