Lecrae Devaughn Moore (born October 9, 1979) is an American rapper, singer, songwriter, record and film producer, record executive, actor, and entrepreneur. He is the president, co-owner and co-founder of the independent record label Reach Records, was the co-founder and president of the now-defunct non-profit organization ReachLife Ministries, is an investor and co-owner of the audio production software MXD, and is a co-founder of the film production studio 3 Strand Films.