Edwin "Ed" Samson Friendly Jr. was an American television producer. He was responsible for creating the television programs Rowan & Martin's Laugh-In, Little House on the Prairie, and Backstairs at the White House.

Born in New York City, Ed Friendly served with the United States Army in the Pacific Theater of Operations during World War II. After the war, he worked at the advertising agency of Batten, Barton, Durstine & Osborn. He began his television career in 1949, working for ABC as director of sales before moving to CBS as a contract producer and then, in 1959, to NBC as vice president of special programs.