Joey was best known for the sexy, campy box-office hits he directed for Regal Films in the 1970s and 1980s: Temptation Island, Underage,[2] Bomba Star, Katorse, 14 Going Steady, among others. His films launched the likes of Dina Bonnevie, Maricel Soriano and Gretchen Barretto to full stardom and discovered established actors like Albert Martinez, Al Tantay, and Orestes Ojeda.[3] In recent years, he had worked as publicist for Regal Films.

Some of his other works as a director were the Rape of Virginia P. (1989), Bomba Star (1980), and Nympha (1980).