Tavi Gevinson (born April 21, 1996) is an American writer, magazine editor, and actress. She came to public attention at the age of 12, due to her fashion blog Style Rookie. By the age of 15, she had shifted her focus to pop culture and feminist discussion. Gevinson is the founder and editor-in-chief of the online Rookie Magazine, aimed primarily at teenage girls. In both 2011 and 2012, she appeared on the Forbes 30 Under 30 in Media list. In 2014, she was named one of "The 25 Most Influential Teens of 2014" by Time magazine.