Lovely Madge Evans was the perennial nice girl in films of the 1930s. By then, she had been in front of the camera for many years, starting with Fairy Soap commercials at the age of two (she sat on a bar of soap holding a bunch of violets with the tag line reading "have you a little fairy in your home?"). 'Baby Madge' also lent her name to a children's hat company. In 1914, aged five, she was picked out by talent scouts to appear in the William Farnum movie The Sign of the Cross (1914), followed by The Seven Sisters (1915) with Marguerite Clark.

By the end of the following year, she had amassed some twenty film credits, appearing with such noted contemporary stars as Pauline Frederick or Alice Brady. All of her early films were made on the East Coast, at studios in Ft.Lee, New Jersey. In 1917 (aged eight), Madge made her Broadway debut in 'Peter Ibbetson' with John Barrymore and Lionel Barrymore. She resumed her stage career in 1926 as an ingenue with 'Daisy Mayme' and the following year appeared with Billie Burke in Noel Coward's costume drama 'The Marquise' (1927).