The hosts of the television program Oma maa mansikka promise 10 million to anyone who manages to turn the remote village of Taka-Surkee into a popular tourist destination. The challenge is taken up by Arvid and Valtte, two Roma men; Naema-Aslak and Soikiapää, two Sami men who are fond of alcohol; and Vähänen, a former bank clerk who worked at the bank before certain irregularities came to light. Taka-Surkee has no town plan, nor much else, but it does have Römppäinen's kiosk and a man who asks about Viljo. The villagers themselves do not want tourists in their neighborhood, so they decide to put the prize money in a better place...